THE MISSION IS CLEAR, LET'S GO!
We create Bible-centered learning tools for families, churches, schools and outreach ministries — resources that help the next generation know truth, and wonder at it.
Mission, Vision, Purpose & Core Values
BTFM exists for a reason that comes before the product line. These four statements govern everything we make and every room we hope it reaches.
- Faith first, in everything we publish
- Truth told plainly and without compromise
- Wonder — learning should feel like discovery
- Excellence as an act of stewardship
- Access for every family, church and school
Why BTFM exists — not simply what we sell.
Before The First Morning™ is named for the hour before dawn: the quiet moment before the light arrives, when what you believe is the only thing you're standing on.
BTFM began with a conviction that children deserve to encounter Scripture in a way they can hold, color, read aloud and return to. Not a lecture. Something they want to pick up again.
That conviction now reaches beyond the home. Our materials are built for Sunday school rooms, classrooms, chaplaincy visits, shelters, prisons and outreach teams — anywhere someone is trying to explain hope to a person who needs it.
Featured Products
Streamline study sessions with a sleek organizer that keeps every pen and paper within reach.
Explore every continent with a statement piece that sparks curiosity in any study.
Master your coursework with our durable leather planner designed for distraction-free study.
Color the Story.
Share the Hope.
Every month, children color a Bible story page from their BTFM Coloring Book — and a parent or guardian submits the artwork. Monthly winners, real prizes, and an Annual Grand Prize. Ages 5–7, 8–10 and 11–13.